Manchester United have agreed a multi-million deal with payments company SumUp, with the firm’s logo set to appear on the sleeve of the club’s shirt.
The partnership, reported by BBC Sport, will see SumUp become a new commercial partner of the Premier League club. The company provides services that allow businesses to accept mobile and electronic payments.
Financial details of the agreement have not been disclosed, but the deal is described as being worth millions. Its most visible element will be the placement of the SumUp logo on Manchester United’s playing shirts.
The agreement adds a new sponsor to the commercial portfolio of the club, known as the Red Devils. SumUp’s technology focuses on payment solutions delivered through mobile and electronic platforms, while Manchester United will provide the company with a presence on the team’s match shirts.
The announcement comes after Manchester United’s opening three matches of the Premier League season. The club have taken four points from those games and are currently 11th in the table.
Their next fixture will be against Sabah in the league phase of the UEFA Champions League. That match will be Manchester United’s next opportunity to return to competitive action after the opening period of their Premier League campaign.
The sponsorship agreement and the upcoming European fixture are separate developments, but both come as Manchester United continue their season on and off the pitch. The club’s results have left them with four points after three Premier League rounds, while the commercial agreement with SumUp provides a new source of partnership revenue.
SumUp’s branding is expected to be displayed on the sleeve of Manchester United’s kit as part of the multi-million agreement. The club have not provided further financial details in the information available about the partnership.
For SumUp, the deal represents a link with one of English football’s best-known clubs and places its name on Manchester United’s matchday shirt. For Manchester United, it is a new commercial arrangement involving a company that specialises in mobile and electronic payment services.
The Red Devils will now turn their attention to Sabah and their next match in the league phase of the UEFA Champions League. They enter that fixture in 11th place in the Premier League after collecting four points from their first three matches.