Lega Serie A will broadcast the Serie A TIM matches on its YouTube channel exclusively in the Middle East - North Africa area. From Saturday 21 August, with the start of the Italian top flight, five matches per round will be shown free of charge to all football fans in these territories.
The matches will have commentary in Arabic, direct from the new Lissone Production Centre of Serie A, one of the great new features as the season is set to begin.
Lega Serie A is always ready to seize new opportunities to increase its fan base in such a strategic and important area. The Lega Serie A YouTube channel In the last three years, it has generated 4 billion views worldwide, growing by 465% compared to the previous three years and generating a total of 6.8 million subscribers. The broadcasting of the matches will allow a further increase in the audience of Italian football in the MENA region, creating the basis and the prerequisite to better valorise Serie A rights.
This is the schedule of matches visible on day one:
Saturday 21 August
18.30 CEST Inter vs. Genoa
20.45 CEST Empoli vs. Lazio
Sunday 22nd August
18.30 CEST Udinese vs. Juventus
20.45 CEST Roma vs. Fiorentina
Monday 23 August
20.45 CEST Sampdoria vs. Milan
(Photo LaPresse)
Source: legaseriea.it