As a result, you’ll know exactly what to create content on next. There are some key on page things you should be implementing to improve your site functionality and experience. Check out more of our top SEO tools in this post about 11 SEO tools you should know.
? Compelling title tag and meta description
This signals to search engines that your content is relevant and engaging. Google’s recent updates reward sites that provide valuable information. It impacts your website’s visibility on search engines and the user experience on your site. On-page SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages.
On-Page SEO in 2025
Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority). This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages.
Secondly, you should tidy up pages that aren’t getting many (if any) internal links. It would be best if you decided whether to improve those pages and add more internal links pointing to them or remove them altogether. These elements must be optimized to earn organic traffic, improve search engine rankings, and ensure better visibility. On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience. Technical SEO involves optimizing the technical aspects of your entire website.
SEO for Startups
URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page.
- Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers.
- Learn exactly how to optimize your content for search engines and users.
- That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services.
- CO—is committed to helping you start, run and grow your small business.
Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good SEO Anomaly place to start, research shows its influence has fallen. Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways. Click to add suggestions and build a list of topically aligned keywords.