The keyword is extremely difficult to rank for, and the tool did identify some key areas for improvement. For free users, Claude’s analysis will also be more limited compared to Pro users because it won’t be able to process the full BHS Links 180 page search quality rater guidelines document. My new free SEO tool instantly audits your content and tells you how to win based on Google’s leaked human quality rater guidelines. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here. So you can fix them before these issues impact your website traffic and revenue.
Verify crawling and indexing
How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO.
Step #8: Ensure Your Site Is Mobile-Friendly
By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working. Whether or not Google uses user experience (UX) signals (like clicks) in its rankings algorithms has long been a topic of discussion in the world of SEO. Adding internal links also minimizes your website’s crawl or click depth.
In summary, don’t neglect the external side of SEO in your audit. Your site’s backlink health and overall online presence are integral to your SEO success. By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit.
You can learn how your competitors are attracting visitors and see how they’re garnering conversions. To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.
Step 1. Crawl your website
- Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print.
- You would need to create an account, answer some questions about yourself, and choose to skip a trial in order to create the free audit report.
- We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them.
- As an SEO consultant, I was always on the lookout for a good SEO audit checklist.
- It contributes to your site’s ranking and sends a signal to the user that they can trust your site.
Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. Regular monitoring helps you improve your site, adjust to the latest algorithm updates, and stay on course.
This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance. Best for getting customized, real-time alerts of website changes and issues. Replace SE Ranking branding with your own logo and company name.