Sports betting company SportyBet.com has announced the appointment of world football icon Nwankwo Kanu as its new Brand Ambassador. With the official announcement of a 10-year exclusive partnership, Kanu becomes the new face of SportyBet.com. The former Super Eagles captain will feature in SportyBet.com adverts, make special guest appearances at SportyBet.com events, and consult with the SportyBet marketing team to offer a wide range of exciting Kanu-branded promotions and prizes that will reward SportyBet’s customers. When asked to explain the choice of Kanu (affectionately known as Papilo), Marketing Manager of SportyBet Nigeria, Mr Michael Okonkwo, said that it was an easy decision as there is no one else in the world whose image more epitomises sporting success in Africa. Mr Okonkwo remarked: “It was the dream of every sports betting operator in Africa to be represented by the legend that is Kanu – we are blessed and honoured that he has deemed SportyBet.com as the only brand that is worthy of such an association. “Kanu has inspired millions across Africa not just as a football icon who won the Premier League, FA Cup, Champions League, UEFA Cup and an Olympic Gold Medal, but as a role model, who overcame all odds to undergo heart surgery and continue playing football at the highest level before founding the Kanu Heart Foundation, which helps young African children who suffer from heart defects.” Kanu enthusiastically responded: “I am very happy to support and promote SportyBet.com, as it is a brand that can be trusted. Playing with SportyBet.com is the ultimate experience for all football fans that adds even more excitement to the beautiful game.”