"?The Hammers are looking to transform their new home ground at the Olympic Stadium into their 'unmistakable home' after planning permission was granted to install Europe's largest digital screens on the framework of the stadium.
The "?Evening Standard has reported that these plans, first enquired about in March by the club, have now officially been passed by the London Legacy Development Cooperation.
Preparations have already begun to install the 83m wide and 12m high screen into their new home for the beginning of the season and their first home game at the new ground, which will be Juventus on the 7th August, as the club look to turn the athletics based arena into a true football stadium.
Iconic wrap, marquee sign and digital screens all granted planning permission- latest exciting step @whufc_official pic.twitter.com/VzMUf6O14a
As a result, the club have released the following statement on the transformations at the stadium: "Following a lengthy and intricate process involving leading digital experts, the approved designs will set a benchmark in world stadia, adding another marquee feature to an already iconic stadium."
"For West Ham matches, fans will be able to enjoy clips of their heroes of the past and present as they make their approach to the world famous venue they will call home from August. So expect goals from Dimitri Payet or classic clips from Bobby Moore's heyday to enthral the Claret and Blue army on their way to the stadium."
Dimitri Payet grateful to West Ham fans after 'magnificent' first season https://t.co/oyRzDxVn9c pic.twitter.com/BtIs2EivIj
"The exciting new plans - which replace the previously submitted application - also include prominent, Olympic-legacy inspired Claret and Blue shards and the club's crest and colours."
"The new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year to have a highly-visible cutting edge digital platform, for content, information and promotional material, all in glorious HD."
The digital screens are part of a series of changes to the Hammers' new home, including giant shirts of West Ham legends past and present along the concourse, as well as Claret and Blue seating inside the ground.