Torino striker Maxi Lopez has been publicly scalded and fined by manager Sinisa Mihajlovic, who claims that the ex-Barcelona man plays 'like he has a washing machine on his back'.
The 32-year-old played 90 minutes in Torino's 2-1 defeat against Atalanta last weekend, but his ineffectual performance led to a public ticking off from Mihajlovic.
His poor performance up-front took the spotlight away from debutant Joe Hart, who endured a tough Serie A bow after making a huge blunder for Atalanta's winning goal.
But Mihajlovic refused to pull the England goalkeeper up on his mistake, keeping his frustrations for the 'overweight' Maxi Lopez.
"He's not fit and is suffering because he is overweight. But I am angry with him and he should be angry with himself. I told him that unless he loses weight, he will not play," the Torino boss said in "?this week's pre-match press conference.
"He must follow a balanced diet that should enable him to lose a kilo a week. Each week, he must lose a kilo or he pays a fine.""?
The punishment certainly seems harsh for a player who was once tipped to become 'the next Gabriel Batistuta', when he secured a €6.2m switch to Barcelona in 2005.
In spite of his reputation, Lopez struggled to break into Barcelona's first-team, prompting a loan-move to Mallorca followed by stints in Russia and Brazil before he eventually settled in Italy's Serie A.
After a number of unsuccessful loan spells in Italy, Lopez seemed comfortable in Turin after signing for Torino in 2014, the Argentine forward went on to score 11 goals in 23 appearances in his first season, marking the most prolific goal-tally of his career.