The Biscione has changed its skin – with Inter's 2021/22 Home jersey celebrating the club's new visual identity.
Inter and Nike have today unveiled the new Home jersey for the 2021/22 season, the first of its kind featuring the club’s new crest, while also welcoming back the special commemorative patch after the Nerazzurri clinched a 19th Scudetto in May. Meanwhile Inter’s partnership with Lenovo, which goes back to 2019, has now reached a new level with the technology firm now appearing on the reverse of the strip.
The polyester jersey, which is constructed with at least 95% recycled plastic bottles, features a snakeskin design as a nod to the Biscione, which is the historical symbol of both the club and the city of Milan, and which plays a prominent role in the hero video that was posted on Inter’s digital channels today. The video showcases the link between the Nerazzurri and the city of Milan, with the Biscione visiting various symbolic places in the city that mean so much to the Inter faithful.
The new shirt also features Lenovo on the back, expanding on the successful partnership which began in 2019. The upgraded agreement celebrates the union of two iconic, global brands always on the lookout for ever-better performances and constant innovation.
After two years on the back of the Nerazzurri training kit, the Lenovo brand will now enjoy a new strategic position on the team's matchday strip, with a significant boost in visibility.
Lenovo has been Inter's Global Technology Partner since 2019 and has become deeply integrated within the club's dynamics, providing the technology to manage huge quantities of data to improve results on and off the pitch.
The new Inter Home jersey is now available from store.inter.it and nike.com from 13:00 (CEST). From 15 July it will be on sale at all authorised sales outlets.
(Foto inter.it)
www.inter.it
Source: legaseriea.it