Lega Serie A have announced that Italian Football TV (IFTV) will be their first North American based partners developing content tailored towards an American audience.
Serie A has long looked to cement its footprint in the US market and to develop localized content tailored toward the passionate Italian-American fans: This represents another step forward towards this goal.
IFTV is a New York City based digital media company organized to represent and promote Italian football worldwide, with a specific focus on the American market.
Both Lega Serie A and IFTV will work to share stories of fans, host viewing parties, and activate live events to support each other’s partners, with a primary focus on identifying new opportunities across social media.
“I am very happy for the partnership with the IFTV team, great fans of Italian football - said Lega Serie A CEO Luigi De Siervo. Together we will be able to develop many initiatives to promote Serie A, which already in the first few rounds proved to have many strong teams running for the title”.
“Growing up as an Italian-American from Brooklyn, it has always been my goal to promote and share the beauty of Serie A in this country. I am very happy and honored to help - alongside a great Serie A team - growing Italian football to a younger audience and also giving lifelong fans in this country what they finally deserve” said Marco Messina, co-founder of IFTV.
Source: legaseriea.it