CAF Strengthens Control of Official Data With Landmark FeedConstruct Partnership
CAF has moved to strengthen control over the commercial distribution of its official competition data and betting-related live streams through a landmark worldwide agreement with FeedConstruct, Nigeriasoccernet.com can report.
The deal gives FeedConstruct exclusive global media betting streaming and data rights across a wide range of CAF competitions and represents the first agreement of its kind in the organisation’s history since it was founded in 1957.
The rights package includes the TotalEnergies CAF Africa Cup of Nations, TotalEnergies CAF Champions League, TotalEnergies CAF Confederation Cup and TotalEnergies CAF Super Cup, together with the qualifying stages of major competitions.
It also extends to the women’s game through the TotalEnergies CAF Women’s Africa Cup of Nations and CAF Women’s Champions League, while youth, futsal and beach football competitions are also part of the agreement.
The significance of the partnership lies not only in the number of competitions involved, but also in the way CAF will now package and distribute official match data and betting-related video content internationally.
Official sports data has become an increasingly valuable part of the modern football business, with betting companies, digital platforms and other commercial partners relying on accurate and verified information delivered in real time.
The agreement gives CAF a more centralised structure for controlling that distribution while allowing FeedConstruct to integrate African football into its global sports content network.
FeedConstruct will use its existing data and streaming infrastructure to distribute CAF content to international partners across different markets.
Narek Harutyunyan, Chief Executive Officer of FeedConstruct, said the partnership reflects the growing importance of African football within the global sports industry.
“African football represents one of the most dynamic growth sectors in global sports. We are incredibly proud to partner directly with CAF to distribute every moment of their premier competitions to the world. Together with CAF, we are completely transforming the digital and commercial distribution landscape for African football, ensuring that top-tier content including African Cup of Nations and Champions League, among others, receives the premium, global platform it demands and deserves.”
The arrangement will provide FeedConstruct with a continuous calendar of matches throughout the year, spanning senior national-team football, continental club competitions, women’s tournaments and other CAF events.
That breadth gives international partners access to regular African football content rather than only major competitions such as the Africa Cup of Nations.
It also provides CAF with another way of extracting commercial value from competitions whose rights have traditionally been focused mainly around television broadcasting, sponsorship and conventional media agreements.
The partnership is also expected to improve transparency around official data distribution.
By centralising those rights, CAF can better determine who receives official information, how it is distributed and how its competitions are commercially represented across betting and data platforms.
CAF General Secretary, Samson Adamu, said the agreement demonstrates the growing international appeal of CAF competitions.
“The TotalEnergies CAF Africa Cup of Nations is among the best global football events, and we are pleased to see a number of top global companies such as FeedConstruct join CAF to grow and develop African Football. Africa has a dynamic and youthful population, and I have no doubt that this partnership will be mutually beneficial and will only get stronger in the future.”
The agreement was announced at a signing ceremony in Yerevan and will see CAF’s portfolio incorporated directly into FeedConstruct’s international distribution system.
For FeedConstruct, the partnership significantly increases the volume of high-level football available through its platform.
For CAF, it creates a new commercial category around competitions that already attract substantial audiences across Africa and beyond.
The move therefore represents another stage in the evolution of CAF’s commercial strategy, with official data and betting-streaming rights now joining broadcast and sponsorship as assets capable of generating value from African football.
Nearly 70 years after CAF was founded, the agreement also marks the first time the organisation has entered this area of the sports-rights market on a worldwide basis.